01. INTERACTIVE

We don't consider the consumer as just a passive target, but a participant. We only accept ideas that are built for the consumer to interact with.

02. INNOVATIVE

We believe that INNOVATIVE is the key to success in a crowded and cluttered market. It should cover the entire process from the product, its packaging, its brand positioning, communication & media.

03. INTEFIRATED

No matter how one idea is innovative & interactive, it is only allowed to come out from the house when it could be integrated into the real situation and make return on investment for the brand

04. IMMEDIATE

The market changes everyday. And we need to react fast. That's why we always provide immediate & practical ideas that can quickly respond to the actual market need.